Mattel just announced they’re making BIG changes to Barbie dolls.  They want to make them more in sync with modern times.  And it doesn’t mean they’re finally going to add some detail to her lady areas.

Barbies are now on sale with 3 new body styles: tall, petite, and curvy.  The new curvy style seems to be getting the most attention because they gave Barbie some big thighs, a little bit of a belly & a larger butt.

And these aren’t like Barbie’s friends the dolls are all NAMED Barbie.  The original “thin, giant boobs, tiny waist” Barbie is still available too.

Mattel says they added the new body types to keep up with society and be more realistically in line with the different girls who buy the dolls.  But really, they kinda HAD to do something big for the sake of the business.

Barbie sales are down at least 20% in the past three years and they’re losing a lot of market share to Disney and Lego so they need this to spark a big sales boost.