Apple has increased the price of its Apple TV Plus streaming service for the second time in a year.

The price of Apple TV Plus has increased to $9.99 per month in the U.S., up from $6.99. The annual price is going up from $69 to $99 annually.

Current subscribers will notice the price adjustments on their upcoming billing renewal date 30 days from now.

In October 2022, Apple decided to increase the price of Apple TV Plus for both new and existing subscribers. The subscription fee was raised from its original launch price of $4.99 in November 2019 to $6.99 monthly.

Is the price hike worth it for shows like “Ted Lasso,” “The Morning Show,” and movies like “CODA?”