Greenpeace accused Kim Kardashian of using climate change as a cheap “punchline” to make money in a commercial for her “nipple bra.”

Its anger stemmed from a video Kardashian posted to TikTok late last month advertising the arrival of a new SKIMS bra with little protrusions beneath the fabric to give the wearer erect nipples at all times.

Kardashian has advertised the bra by promising 10% of its sales to One Percent for the Planet, which asks businesses to donate 1% of their annual income to environmental causes.

Greenpeace said, “Using melting glaciers and rising sea levels as a punchline to improve your profit margins makes a mockery of an issue that is devastating millions of people’s lives,” the environmental group wrote in a fiery Instagram post on Friday, November 17.

Kardashian has promoted climate change awareness, but she and her family have been accused of hypocrisy over their considerable private jet use, which produces hundreds of times more emissions than the typical American does in a year.

How do you feel about Kim’s attempt to address climate change?