Another fashion brand is in the hot seat after an ad campaign featuring Harry Styles shows him wearing a teddy bear t-shirt and posing with a children’s mattress. 

Gucci tweeted the picture along with the caption, “A performance piece starring #HarryStyles and the #GucciHAHAHA collection” Critics of the ad drew similarities between the Gucci ad and the Balenciaga controversy that featured toddlers with teddy bears wearing bondage outfits.

Both fashion brands are owned by the Keurig Group.  “@gucci Why would you create a ‘performance piece’ with a toddler’s mattress and an adult man?” Alexandra Gucci Zarini, activist and heiress of the Gucci family, posted on Instagram.

“My concerns are that there seems to be a common ideology across Kering’s Fashion Houses.” 

What do you think of the Gucci ad? Is it inappropriate, in your opinion?